Luxury Automakers Conquer Real Estate
Luxury Automakers Conquer Real Estate



The expansion of the luxury automotive market in the real-estate sector has been nothing short of remarkable. As mentioned in our previous article, ultra luxurious residential towers have risen in recent years in collaboration with the top players in the automotive industry, as part of their efforts to appeal to their customers and extend the brand experiences they provide.
From Roads to Residences
By appealing to an already highly-invested customer base, with significant spending power, through their heritage and the luxury lifestyle they promote, these real-estate projects allowed top automotive brands to tap into a new revenue stream while creating tangible assets besides vehicles. These luxurious skyscrapers have become milestones in their own and through their unique design and state-of-the art interior decoration, they consolidate the brands positioning as lifestyle indicators.
The expansion of the luxury automotive market in the real-estate sector has been nothing short of remarkable. As mentioned in our previous article, ultra luxurious residential towers have risen in recent years in collaboration with the top players in the automotive industry, as part of their efforts to appeal to their customers and extend the brand experiences they provide.
From Roads to Residences
By appealing to an already highly-invested customer base, with significant spending power, through their heritage and the luxury lifestyle they promote, these real-estate projects allowed top automotive brands to tap into a new revenue stream while creating tangible assets besides vehicles. These luxurious skyscrapers have become milestones in their own and through their unique design and state-of-the art interior decoration, they consolidate the brands positioning as lifestyle indicators.
The expansion of the luxury automotive market in the real-estate sector has been nothing short of remarkable. As mentioned in our previous article, ultra luxurious residential towers have risen in recent years in collaboration with the top players in the automotive industry, as part of their efforts to appeal to their customers and extend the brand experiences they provide.
From Roads to Residences
By appealing to an already highly-invested customer base, with significant spending power, through their heritage and the luxury lifestyle they promote, these real-estate projects allowed top automotive brands to tap into a new revenue stream while creating tangible assets besides vehicles. These luxurious skyscrapers have become milestones in their own and through their unique design and state-of-the art interior decoration, they consolidate the brands positioning as lifestyle indicators.



Miami: The Epicenter of Luxury Automotive Real Estate
In the last century, Miami has become the embodiment of a luxurious lifestyle, with it’s construction boom and it’s income tax-free policy making it a top destination for High Net Worth Individuals. In turn, this has helped the city develop and grow at a rapid pace as an attractive tourist destination as well as a place of residence for the rich and wealthy.
This has been reflected in the number of luxury automotive brands opting to build their residential towers here, and they have definitely left their mark, with the Aston Martin Residences Tower in Miami, the highest building in the city’s skyline, while Pagani, Porsche and Bentley also opting to enter the market here.
Miami: The Epicenter of Luxury Automotive Real Estate
In the last century, Miami has become the embodiment of a luxurious lifestyle, with it’s construction boom and it’s income tax-free policy making it a top destination for High Net Worth Individuals. In turn, this has helped the city develop and grow at a rapid pace as an attractive tourist destination as well as a place of residence for the rich and wealthy.
This has been reflected in the number of luxury automotive brands opting to build their residential towers here, and they have definitely left their mark, with the Aston Martin Residences Tower in Miami, the highest building in the city’s skyline, while Pagani, Porsche and Bentley also opting to enter the market here.
Miami: The Epicenter of Luxury Automotive Real Estate
In the last century, Miami has become the embodiment of a luxurious lifestyle, with it’s construction boom and it’s income tax-free policy making it a top destination for High Net Worth Individuals. In turn, this has helped the city develop and grow at a rapid pace as an attractive tourist destination as well as a place of residence for the rich and wealthy.
This has been reflected in the number of luxury automotive brands opting to build their residential towers here, and they have definitely left their mark, with the Aston Martin Residences Tower in Miami, the highest building in the city’s skyline, while Pagani, Porsche and Bentley also opting to enter the market here.



Aston Martin Residences: Redefining Waterfront Luxury
Developed by G&G Business Developments, the Aston Martin Residences Tower started construction in 2019, and has been completed in 2021. As of 2024, 99% of all its apartments have been sold, a strong indicator of the demand for these type of residential suites.
Further bridging the gap between the automotive market and other luxury sectors, the Tower also has a 275m Marina where owners can anchor their yachts, right outside their home.

The top floors have been reserved for the amenities one expects to find in such residential buildings, such as a SPA, a two-floor fitness center, restaurants, movie theatres and pools, while also providing more curated and catered experiences, such as an art gallery, a business center and a conference room.
Aston Martin Residences: Redefining Waterfront Luxury
Developed by G&G Business Developments, the Aston Martin Residences Tower started construction in 2019, and has been completed in 2021. As of 2024, 99% of all its apartments have been sold, a strong indicator of the demand for these type of residential suites.
Further bridging the gap between the automotive market and other luxury sectors, the Tower also has a 275m Marina where owners can anchor their yachts, right outside their home.

The top floors have been reserved for the amenities one expects to find in such residential buildings, such as a SPA, a two-floor fitness center, restaurants, movie theatres and pools, while also providing more curated and catered experiences, such as an art gallery, a business center and a conference room.
Aston Martin Residences: Redefining Waterfront Luxury
Developed by G&G Business Developments, the Aston Martin Residences Tower started construction in 2019, and has been completed in 2021. As of 2024, 99% of all its apartments have been sold, a strong indicator of the demand for these type of residential suites.
Further bridging the gap between the automotive market and other luxury sectors, the Tower also has a 275m Marina where owners can anchor their yachts, right outside their home.

The top floors have been reserved for the amenities one expects to find in such residential buildings, such as a SPA, a two-floor fitness center, restaurants, movie theatres and pools, while also providing more curated and catered experiences, such as an art gallery, a business center and a conference room.



Porsche Design Tower: Where Engineering Meets High-Rise Living
A pioneer in the luxury automotive real estate trend, the Porsche Design Tower in Miami set a new standard for high-end residential living when it was completed in 2017. Developed by Dezer Development, the 60-story tower is a true architectural marvel, reflecting the precision, innovation, and exclusivity that define the Porsche brand.
One of its most distinctive features is the patented "Dezervator", a state-of-the-art automobile elevator that allows residents to drive their vehicles directly into their private sky garages, which are seamlessly integrated into their living spaces. This unique amenity reinforces Porsche's dedication to performance, functionality, and luxury, creating an unparalleled experience for car enthusiasts.
Beyond the striking automotive-centric design, the Porsche Design Tower boasts lavish amenities such as an oceanfront swimming pool, a full-service spa, a private restaurant, and a sophisticated lounge area. With only 132 units, each designed with floor-to-ceiling windows offering breathtaking ocean views, the tower has become one of Miami’s most sought-after addresses for affluent buyers.
Porsche Design Tower: Where Engineering Meets High-Rise Living
A pioneer in the luxury automotive real estate trend, the Porsche Design Tower in Miami set a new standard for high-end residential living when it was completed in 2017. Developed by Dezer Development, the 60-story tower is a true architectural marvel, reflecting the precision, innovation, and exclusivity that define the Porsche brand.
One of its most distinctive features is the patented "Dezervator", a state-of-the-art automobile elevator that allows residents to drive their vehicles directly into their private sky garages, which are seamlessly integrated into their living spaces. This unique amenity reinforces Porsche's dedication to performance, functionality, and luxury, creating an unparalleled experience for car enthusiasts.
Beyond the striking automotive-centric design, the Porsche Design Tower boasts lavish amenities such as an oceanfront swimming pool, a full-service spa, a private restaurant, and a sophisticated lounge area. With only 132 units, each designed with floor-to-ceiling windows offering breathtaking ocean views, the tower has become one of Miami’s most sought-after addresses for affluent buyers.
Porsche Design Tower: Where Engineering Meets High-Rise Living
A pioneer in the luxury automotive real estate trend, the Porsche Design Tower in Miami set a new standard for high-end residential living when it was completed in 2017. Developed by Dezer Development, the 60-story tower is a true architectural marvel, reflecting the precision, innovation, and exclusivity that define the Porsche brand.
One of its most distinctive features is the patented "Dezervator", a state-of-the-art automobile elevator that allows residents to drive their vehicles directly into their private sky garages, which are seamlessly integrated into their living spaces. This unique amenity reinforces Porsche's dedication to performance, functionality, and luxury, creating an unparalleled experience for car enthusiasts.
Beyond the striking automotive-centric design, the Porsche Design Tower boasts lavish amenities such as an oceanfront swimming pool, a full-service spa, a private restaurant, and a sophisticated lounge area. With only 132 units, each designed with floor-to-ceiling windows offering breathtaking ocean views, the tower has become one of Miami’s most sought-after addresses for affluent buyers.



Bentley Residences: Elevating Opulence in the Sky
Following the success of other luxury-branded developments, Bentley Residences Miami is set to redefine opulence in the residential sector.
Slated for completion in 2026, this 62-story skyscraper will be the tallest residential beachfront tower in the U.S. and will bring the timeless elegance and craftsmanship of Bentley into high-rise living.
Bentley Residences: Elevating Opulence in the Sky
Following the success of other luxury-branded developments, Bentley Residences Miami is set to redefine opulence in the residential sector.
Slated for completion in 2026, this 62-story skyscraper will be the tallest residential beachfront tower in the U.S. and will bring the timeless elegance and craftsmanship of Bentley into high-rise living.
Bentley Residences: Elevating Opulence in the Sky
Following the success of other luxury-branded developments, Bentley Residences Miami is set to redefine opulence in the residential sector.
Slated for completion in 2026, this 62-story skyscraper will be the tallest residential beachfront tower in the U.S. and will bring the timeless elegance and craftsmanship of Bentley into high-rise living.
Also developed by Dezer Development, Bentley Residences incorporates automotive luxury into its design philosophy, with residences featuring private multi-car garages accessible via a state-of-the-art vehicle elevator system similar to the one in the Porsche Design Tower. The interiors, designed with Bentley’s signature craftsmanship and attention to detail, include rich wood, marble, and leather finishes that reflect the brand’s automotive heritage.
Also developed by Dezer Development, Bentley Residences incorporates automotive luxury into its design philosophy, with residences featuring private multi-car garages accessible via a state-of-the-art vehicle elevator system similar to the one in the Porsche Design Tower. The interiors, designed with Bentley’s signature craftsmanship and attention to detail, include rich wood, marble, and leather finishes that reflect the brand’s automotive heritage.
Also developed by Dezer Development, Bentley Residences incorporates automotive luxury into its design philosophy, with residences featuring private multi-car garages accessible via a state-of-the-art vehicle elevator system similar to the one in the Porsche Design Tower. The interiors, designed with Bentley’s signature craftsmanship and attention to detail, include rich wood, marble, and leather finishes that reflect the brand’s automotive heritage.



Amenities at Bentley Residences will include a private beach club, a world-class spa, a whiskey bar, and a rooftop garden. The seamless blend of coastal luxury with Bentley’s legacy of automotive excellence makes this tower a standout in Miami’s luxury real estate market.
Amenities at Bentley Residences will include a private beach club, a world-class spa, a whiskey bar, and a rooftop garden. The seamless blend of coastal luxury with Bentley’s legacy of automotive excellence makes this tower a standout in Miami’s luxury real estate market.
Amenities at Bentley Residences will include a private beach club, a world-class spa, a whiskey bar, and a rooftop garden. The seamless blend of coastal luxury with Bentley’s legacy of automotive excellence makes this tower a standout in Miami’s luxury real estate market.



Pagani Residences: Hypercar Craftsmanship in Luxury Living
A newcomer to Miami’s luxury real estate scene, Pagani Residences is the latest automotive-branded residential project, promising an ultra-exclusive living experience infused with the meticulous craftsmanship and innovation synonymous with the Pagani brand. Designed with the same philosophy that drives the creation of Pagani’s hypercars, this boutique residential tower is aimed at the most discerning buyers who appreciate engineering excellence and bespoke design.
Pagani Residences: Hypercar Craftsmanship in Luxury Living
A newcomer to Miami’s luxury real estate scene, Pagani Residences is the latest automotive-branded residential project, promising an ultra-exclusive living experience infused with the meticulous craftsmanship and innovation synonymous with the Pagani brand. Designed with the same philosophy that drives the creation of Pagani’s hypercars, this boutique residential tower is aimed at the most discerning buyers who appreciate engineering excellence and bespoke design.
Pagani Residences: Hypercar Craftsmanship in Luxury Living
A newcomer to Miami’s luxury real estate scene, Pagani Residences is the latest automotive-branded residential project, promising an ultra-exclusive living experience infused with the meticulous craftsmanship and innovation synonymous with the Pagani brand. Designed with the same philosophy that drives the creation of Pagani’s hypercars, this boutique residential tower is aimed at the most discerning buyers who appreciate engineering excellence and bespoke design.
Though details about the project are still emerging, early renderings showcase an avant-garde architectural approach that incorporates carbon fiber and aerodynamic aesthetics reminiscent of Pagani’s supercars. With a limited number of residences, Pagani Residences will offer a sense of exclusivity and personalization, much like the limited-production hypercars the brand is known for.
Though details about the project are still emerging, early renderings showcase an avant-garde architectural approach that incorporates carbon fiber and aerodynamic aesthetics reminiscent of Pagani’s supercars. With a limited number of residences, Pagani Residences will offer a sense of exclusivity and personalization, much like the limited-production hypercars the brand is known for.
Though details about the project are still emerging, early renderings showcase an avant-garde architectural approach that incorporates carbon fiber and aerodynamic aesthetics reminiscent of Pagani’s supercars. With a limited number of residences, Pagani Residences will offer a sense of exclusivity and personalization, much like the limited-production hypercars the brand is known for.



Residents can expect an array of high-end amenities, including a private art gallery, a curated fine dining experience, a cutting-edge fitness center, and personalized concierge services. Pagani Residences is poised to carve its niche in Miami’s evolving luxury real estate market, bringing a fresh and highly specialized perspective to branded living spaces.
Residents can expect an array of high-end amenities, including a private art gallery, a curated fine dining experience, a cutting-edge fitness center, and personalized concierge services. Pagani Residences is poised to carve its niche in Miami’s evolving luxury real estate market, bringing a fresh and highly specialized perspective to branded living spaces.
Residents can expect an array of high-end amenities, including a private art gallery, a curated fine dining experience, a cutting-edge fitness center, and personalized concierge services. Pagani Residences is poised to carve its niche in Miami’s evolving luxury real estate market, bringing a fresh and highly specialized perspective to branded living spaces.



Conclusion: The Evolution of Luxury Living Through Automotive Heritage
The fusion of luxury automotive brands with high-end real estate developments has redefined opulent living, transforming these residences into lifestyle statements rather than just homes. Miami, with its thriving luxury market and affluent international clientele, has become the epicenter of this trend, attracting top-tier automotive brands to craft residential experiences that go beyond expectations. As the market continues to evolve, these branded residences serve as a testament to the seamless integration of automotive heritage, architectural brilliance, and an uncompromising commitment to luxury.
Conclusion: The Evolution of Luxury Living Through Automotive Heritage
The fusion of luxury automotive brands with high-end real estate developments has redefined opulent living, transforming these residences into lifestyle statements rather than just homes. Miami, with its thriving luxury market and affluent international clientele, has become the epicenter of this trend, attracting top-tier automotive brands to craft residential experiences that go beyond expectations. As the market continues to evolve, these branded residences serve as a testament to the seamless integration of automotive heritage, architectural brilliance, and an uncompromising commitment to luxury.
Conclusion: The Evolution of Luxury Living Through Automotive Heritage
The fusion of luxury automotive brands with high-end real estate developments has redefined opulent living, transforming these residences into lifestyle statements rather than just homes. Miami, with its thriving luxury market and affluent international clientele, has become the epicenter of this trend, attracting top-tier automotive brands to craft residential experiences that go beyond expectations. As the market continues to evolve, these branded residences serve as a testament to the seamless integration of automotive heritage, architectural brilliance, and an uncompromising commitment to luxury.

THRILL Intel is the official intelligence division of THRILL Republica, dedicated to delivering cutting-edge insights, strategic research, and high-impact analysis for investors, industry leaders, and decision-makers
in the global automotive ecosystem.
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THRILL Intel is the official intelligence division of THRILL Republica, dedicated to delivering cutting-edge insights, strategic research, and high-impact analysis for investors, industry leaders, and decision-makers
in the global automotive ecosystem.
Latest
Newsletter
Subscribe to THRILL Republica Intel for exclusive industry insights, market trends, and high-impact reports on automotive, luxury, and emerging markets—delivered straight to your inbox.
Stay ahead, stay informed, stay thrilled.
